This forward pointing arrow is meant to illustrate FedEx’s forward progression as a company as well as highlight its delivery service. If you look closely at the negative space between the “E” and “x” in the logo, you’ll notice that it forms an arrow pointing forward. However, it is the FedEx logo’s creative use of negative space that makes the design one to remember. It also points to the fact that Amazon carries everything from A to Z, highlighting the incredibly broad range of products on the site.Īt first glance, the FedEx logo may seem like a relatively simple and straightforward design.

This arrow creates a smile in the design that is known today as the Amazon smile. The Amazon logo feature’s the company’s name along with a curved arrow beneath the text that starts at the “A” and ends at the “z”. Along the way, the company’s easily recognizable logo has certainly helped fuel their unprecedented success. In just a couple decades time, Amazon has risen from a lowly online bookstore to the undisputed king of e-commerce. While a great logo is essential no matter what industry your business operates in, it is especially important for an apparel brand such as Nike that use their logo as the cornerstone for most all of their apparel designs.įortunately for Nike, the Nike swoosh is one of the most commercially successful designs in the world today, recognizable all over the globe and able to effectively elevate the desirability of any shoe, shirt, shorts, or other piece of apparel that Nike puts it on. However, the prevailing theory on the logo’s meaning is that the apple is meant to represent knowledge while the bite out of its side serves the dual purpose of making it clear that the fruit is an apple and not a cherry as well as acting as a play on words between “bite” and “byte”.Īs simple as it might be, few logos today are more recognizable than the Nike swoosh. Some conspiracy theorists argue that the logo was designed to give credit to Satan by referencing man’s original sin in the Garden of Eden.

Interestingly, there are multiple theories regarding the meaning of the Apple logo’s design. In this article, we’ll take a look at some of the companies that have achieved this feat and discuss the most famous logos in the world today.Īrguably the most famous logo in the world today, the Apple logo is sure to come up in any discussion of logos that are recognizable all over the globe. Needless to say, creating a logo that becomes as famous as the brand that it represents is certainly a valuable achievement for any company. While logos remain essential tools for businesses of all sizes, there are some companies that have managed to turn their logos into cultural icons recognizable all over the world. They need to make sure their logo appeals to millions of people and is recognizable, simple, and easy to remember at glance.Įven in today’s rapidly evolving market, logos continue to play a vital role in a company’s marketing and brand awareness efforts. When it comes to creating a logo and branding, these famous companies have no room for error. This is a look at some of the most famous logos in the world.

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